For the longest time now, car purchase decisions in India have mostly been driven by men, but the last decade has seen a pivotal change. Women car buyers now account for per cent of the total car sales according to industry estimates. In fact, the number of women buying luxury cars is said to be even higher at around per cent. This rise can be attributed to more women joining the workforce, increased purchasing power, and also better awareness thanks to the internet. On their part, carmakers are catering to the increased demand by offering convenience features that women drivers will appreciate as well. While women buyers these days are putting their money on anything from a Maruti Alto to a Mercedes E-Class, mass-market offerings still command the highest sales, given the general income levels in our country.
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For each class of car, awards were made across three different price-points — and then one of those was awarded the overall title for that class. Car of the Year Skip the spartan entry-level trim and go for Essential ; it has, ahem, essential creature comforts such as a DAB radio and air conditioning to keep you and your passengers happy. Inside, the Sandero is genuinely roomy for four adults and the boot is easily big enough for the weekly shop.
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